Public Relations Recognition Awards - 2018 Entries

Below are the 16 entries AANA received for the Public Relations Recognition Awards in four categories. All entries are listed. Winning entries were selected by the AANA Communications Committee at their September meeting, and are noted as the winning entry.

 

Alabama Association of Nurse Anesthetists (ALANA)
WINNER – Best Use of “CRNAs: The Future of Anesthesia Care Today” Campaign to Promote the Nurse Anesthesia Profession

ALANA had four objectives in their public relations plan, which were to educate the people of Alabama about CRNAs and what they do, to become a resource to state legislators, encourage fellowship among CRNAs and strengthen professional ties, and serve the community by helping those in need. They reached these goals through billboards, media coverage on ABC and the Talk of Alabama, social media, and speaking before the Alabama House Health Committee regarding fentanyl and the opioid crisis.

Submitted for Best Overall Public Relations Effort for the Past Year, Best Promotional Effort for National CRNA Week, and Best Use of “CRNAs: The Future of Anesthesia Care Today” Campaign to Promote the Nurse Anesthesia Profession.


Christopher Cataldi, CRNA

WINNER - Best Public Relations Effort by an Individual, Small Group, Organization, or Company not Affiliated with a State Association

In an effort to assist with legislation for CRNAs who practice in the state of New York, Christopher Cataldi created a video to educate the public and increase awareness among legislators on current issues affecting nurse anesthesia practice in New York. This video also supported Governor Andrew Cuomo's budget 2018 APRN proposal that will affect 1,600 practicing CRNAs. The video helped the Title Protection and Scope of Practice bill gain momentum as it continues to move forward.

Submitted for Best Overall Public Relations for the Past Year and Best Public Relations Effort by an Individual, Small Group, Organization, or Company not Affiliated with a State Association.


Michigan Association of Nurse Anesthetists (MANA)

WINNER – Best Overall Public Relations Effort for the Past Year

The 2017-18 fiscal-year has been groundbreaking for the Public Relations Committee of the Michigan Association of Nurse Anesthetists (MANA). MANA instituted various subcommittees that focused on advancing goals and objectives with new and existing programs. Through use of videos, radio ads, media interviews and feature stories, coalition building, and grassroots efforts, name recognition for CRNAs and MANA within the state of Michigan has increased.

Submitted for Best Overall Public Relations Effort for the Past Year.


Mississippi Association of Nurse Anesthetists (MSANA)

WINNER – Best Promotional Effort for National CRNA Week

Increasing public awareness of the high-quality, efficient, safe, and cost-effective care that CRNAs provide throughout the state of Mississippi was the primary goal of MSANA. As a state with a large rural population, the highest poverty rate, and one of the sickest overall populations, public education and awareness of the quality and cost-effective care CRNAs provide throughout the state is crucial for continued success in advancing practice and improving outcomes. Through the use of billboards, social media, and other efforts, thousands of people were reached and educated about the important role of CRNAs.

Submitted for Best Overall Public Relations Effort for the Past Year and Best Promotional Effort for National CRNA Week


Wake Forest School of Medicine Nurse Anesthesia Program
WINNER - Best Public Relations Efforts by an Individual, Small Group, Organization, or Company not Affiliated with a State Association

The Wake Forest nurse anesthesia program set out to strengthen its reach via social media, promote the CRNA profession to millennial and younger groups, improve diversity among the nurse anesthesia profession, and increase student activism. These goals were accomplished internally at Wake Forest and on the state and national level by broadening the social media reach of Wake Forest on social media and through the production of a video, establishing three scholarships, student participation in global missions and being active in the North Carolina Association and AANA meetings.

Submitted for Best Overall Public Relations for the Past Year and Best Public
Relations Effort by an Individual, Small Group, Organization, or Company not Affiliated with a State Association.


Marjorie Bergemann, BAEd, CRNA

Marjorie Bergemann published a cookbook titled “Fast’n Easy Desserts.” Each 100-page book has a copy of the "AANA's Certified Registered Nurse Anesthetist Fact Sheet" inserted into it. The back cover has a brief bio of the CRNA author, describing her work as a CRNA.

Submitted for Best Public Relations Effort by an Individual, Small Group, Organization, or Company not Affiliated with a State Association.


Illinois Association of Nurse Anesthetists (IANA)

IANA increased their social media presence on Facebook and Twitter to grow member engagement. They held a contest on Facebook to submit a photo or video showing “where you work” in support of National CRNA Week. During CRNA week, the IANA secured a billboard on the exit from the interstate to the main road coming into the Illinois State Capitol in Springfield. The billboard stayed up during most of the legislative session when most lawmakers traveled back and forth. 

The IANA conducted a fundraising campaign in support of SRNAs in Puerto Rico who were affected by the hurricane. The IANA raised over $1,000 that went toward supplies that helped continue the students' education. 

The IANA PR Committee created and ordered merchandise with unique IANA branding and the theme: Caring for Illinois. The PR Committee also created and marketed professional business cards and lapel pins. They also designed and ordered a professional display tablecloth for use at meetings and lobbying efforts, which continued the theme of Caring for Illinois.
 
The IANA PR Committee created innovative and informative infographics to assist members when lobbying or communicated with administration personnel.

Submitted for Best Public Relations Effort for the Past Year.


Louisiana Association of Nurse Anesthetists (LANA)

Starting in the Spring of 2017, LANA began holding Regional updates in the areas of the state that they felt they were not seeing members engage with LANA. They held dinners and low-pressure meet-and-greets with CRNAs who were LANA members and non-members to discuss the current climate and what LANA does on a weekly/monthly basis for their practice.

During CRNA week, LANA had a statewide billboard campaign and focused on the areas of the state which are heavy ACT-practice. Six billboards were placed across Louisiana. They also secured proclamations from a few mayors across the state as well as their Governor, John Bel Edwards.

LANA redesigned their CRNA infographic card to a brightly colored, easy-to-read card that was passed out to more than 200 citizens, including each member of the Joint Health and Welfare Committee and various other state senators and representatives.

Submitted for Best Overall Public Relations for the Past Year and Best Promotional Effort for National CRNA Week.


Maine Association of Nurse Anesthetists (MeANA)

MeANA informed the public about CRNAs through radio broadcasts, newspaper articles and TV interview. They educated the public about CRNAs and their role in anesthesia and about fighting the opioid epidemic in their state. They supported a community project “Project Hope” (Heroin, Opioid, Prevention, Effort). MeANA sponsored a fundraising event called “Run for Recovery, Swing For Success.” MeANA sent out press releases to TV stations, newspapers and radio stations.

They obtained business and private sponsors and obtained donated items and services from area businesses to support a raffle. Team members participated in three TV interviews on a major network, one all-day radio broadcast, three newspaper articles, and had a front-page story in a major newspaper, The Ellsworth American. They raised over $12,000 for Down East Project Hope and Operation Hope, which are programs within Maine to help people struggling with substance misuse or substance use disorder. They also had a PAC fundraising event and $1,100 was raised to help support legislative efforts affecting the profession.

Submitted for Best Public Overall Public Relations for the Past Year and Best Use of “CRNAs: The Future of Anesthesia Care Today” Campaign.


Memphis Student Nurse Anesthetist Foundation (MSNAF)

The Memphis Student Nurse Anesthetist Foundation (MSNAF) engaged in a number of community service and community outreach activities. These activities included participation in community health fairs and health screenings, providing guest speakers to area colleges and high schools to promote the CRNA profession, and providing mentors to new SRNAs in the Memphis area. In addition, MSNAF has developed a SRNA scholarship program as well as an annual continuing education seminar for CRNAs.

The profession of nurse anesthesia and the CRNA’s role in healthcare has been introduced to more than 600 nursing students in the Memphis metropolitan area. The profession of nurse anesthesia and the CRNA's role in healthcare has been introduced to more than 200 high school students interested in health-related professions. More than 700 children from low-income families received free health assessments when MSNAF members supported Memphis’ largest back-to-school health fair. 

On May 12, 2018, MSNAF awarded two scholarships to eligible member SRNAs. Continuing Education (approved by the AANA) was delivered to attendees of MSNAF's educational weekend on May 11 and May 12, 2018. Also, five different soft-shell jacket orders took place this 2017-2018 school year. Jackets were purchased by CRNAs, SRNAs, RNs, physicians and other healthcare professionals across the U.S. (and internationally, this year) to raise money for the SRNA scholarship endowment. This year, the “UTHSC Alumni” jacket was introduced.

Submitted for Best Public Overall Public Relations for the Past Year and Best Public Relations Effort by an Individual, Small Group, Organization, or Company not Affiliated with a State Association.


Missouri Association of Nurse Anesthetists (MOANA)

MOANA produced 15-second videos that were shared at their legislative advocacy reception along with copies of AANA’s CRNAs at a Glance brochure.

A longer video also was created. The longer video is more direct in stating that CRNAs are trained and educated to practice independently and do not require physician supervision. They had a very positive reaction from legislators to the 15-second videos and successfully fought several bills this past session that would have restricted CRNA practice. 

Submitted for Best Overall Public Relations Effort for the Past Year.


Pennsylvania Association of Nurse Anesthetists (PANA)

The Pennsylvania Association of Nurse Anesthetists has been working to advance professional designation legislation in the commonwealth. They ran a year-long campaign to ensure every legislator knew exactly what a Certified Registered Nurse Anesthetist is, what they do and what value they bring to keeping patients healthy and healthcare costs down. They had billboards, blog posts by PANA’s president, spotlighted legislators through the year whose family members were CRNAs, legislative visits and a Capitol Day, passage of two resolutions praising CRNAs with accompanying media; daily social media posts; digital advertising; social media advertising, including PANA’s first Instagram posts; and continuation of local NPR underwriting spots that blanketed the state.

PANA drove several media pieces during this time, from the launch of the campaign in January to the rally of individuals in Harrisburg for Capitol Day -- nearly 100 CRNAs and students attended PANA’s 2018 Capitol Day.

Additionally, PANA receive 83 new page likes on Facebook during the most aggressive ad buys in late January through early March, and 27 new followers on Twitter during the same period, ensuring a greater reach of advocacy efforts for future campaigns. Likewise, pageviews to the advocacy website spiked and more people were using available messaging to contact legislators and sharing content to promote the profession.

Submitted for Best Overall Public Relations Effort for the Past Year.


South Carolina Association of Nurse Anesthetists (SCANA)

The South Carolina Association of Nurse Anesthetists furthered public and industry understanding of the opioid abuse epidemic in South Carolina.

Three billboards were strategically placed. These billboards brought many reactions and patient inquiries to the anesthesia interview process.

In addition, SCANA redesigned its webpage to be more member and public friendly. An Opioid Crisis button is prominently located on the homepage which links to: CDC Stats, AANA Opioid Toolkit, AANA Safety Resources, Improving Surgery by Talking to Each Other video, ERAS Society and Guidelines, and SOFA – Society for Opioid Free Anesthesia.

SCANA hosted nine member events across the state during CRNA week. Each event promoted billboards and brought awareness to the Opioid Crisis. AANA CRNA week marketing items were given away at each event.

Legislative Advocacy Day included 45 CRNAs and SRNAs coming to the state capitol and advocating for their profession and educating lawmakers. There was an emphasis on the opioid crisis and the resources SCANA has available. Sixteen individual meetings with Senate and House members were pre-scheduled. This legislative session, SC passed seven opioid-related bills. Association members received a Proclamation from the Governor and an Introduction from the Senate and House Chambers. SCANA took their “Mission” to Washington, D.C., and educated the South Carolina Congressional Delegation on the Opioid Crisis in South Carolina and the alternatives available for pain management.

Submitted for Best Overall Public Relations Effort for the Past Year.


Texas Association of Nurse Anesthetists

The Texas Association of Nurse Anesthetists (TXANA) engaged membership, legislators, media and everyday Texans with their messaging about the role CRNAs play in our healthcare system. Pulling through national initiatives and taglines like “Every Second Counts,” they also worked to localize and brand TXANA as a preeminent voice in healthcare in Texas. In addition to earned and social media efforts, TXANA's public relations efforts also included paid campaigns, notably continued sponsorship of the Texas Tribune, the state’s leading non-profit news site. The Texas Tribune educates Texans about politics, public policy, government affairs and statewide issues affecting Texans. The TXANA ad content is featured on the Tribune’s news site via display ads, as well as featured content in the Tribune’s free and subscriber-paid e-newsletter publications.

TXANA partnered with the Lubbock Avalanche Journal and Engine 212, a Google delivery system that allowed them to place their TXANA creative digital ad content in front of targeted populations and demographics.

The larger public relations campaign is a multi-faceted PR, earned media, digital and social media effort that began in January and continues through to present time with media pitches, new Faces of TXANA blog posts and increased engagement across social media and digital platforms.

Submitted for Best Overall Public Relations Effort for the Past Year and Best Promotional Effort for National CRNA Week.


University of Miami – Nurse Anesthesia Student Association (NASA)

Over the past year, University of Miami's NASA worked to propel the nurse anesthesia profession forward through a series of local and community events as a means to engage prospective students and to educate the public about CRNA presence and the services provided. They hosted a patient safety seminar in their simulation hospital to inspire first-year SRNAs and prospective SRNAs. University of Miami NASA also hosted an educational, hands-on Q & A session for undergraduate nursing students and 750 local high school seniors in the South Florida region regarding the CRNA profession. They partnered with a local non-profit organization to provide free dental care for the local underserved migrant population. In the social media realm, they created a public Instagram page to allow anyone who is interested to follow their journey through CRNA school. 

As a result of their efforts, they have been able to establish direct contact with prospective SRNAs. They have answered questions and served as “resources” or mentors to them through the process.

Submitted for Best Overall Public Relations Effort for the Past Year and Best Public Relations Effort by an Individual, Small Group, Organization, or Company not Affiliated with a State Association.


Yale New Haven Hospital School of Nurse Anesthesia (YNHHSNA)

The YNHHSNA Class of 2018 created a video to raise awareness about the profession of nurse anesthesia. This was a National CRNA Week 2018 advocacy project.

This video will be used to promote the profession of nurse anesthesia at a variety of events including YNHHSNA open houses, YNHHSNA Family welcome night, Yale University's National Student Leadership Foundation summer informational sessions and other promotional activities throughout the year. The video is to be uploaded to YouTube, and titled, "Become a Nurse Anesthetist."

Submitted for Best Promotional Effort for National Nurse Anesthetist Week and Best Public Relations Effort by an Individual, Small Group, Organization, or Company not Affiliated with a State Association.